My role was the design and design direction for the guesture-based content browser and the interface of the registration system. Let me quote Luxoom's project description, I wouldn't be able to say it any better:
"Jaguar‘s Alive Tour, a complex brand experience with implemented test drive touring through 20 Chinese cities, asked for a reliable registration system for over 6,000 guests as well as engaging and innovative interactive experiences to turn customers into brand fans.
Luxoom developed a QR code based registration system, which enables automatic recognition and a faster check-in process as well as an emotional and truly personalized experience for every guest.
The highlight was a gesture-based content browser that transferred the user’s silhouette onto the screen, into the their personalized brand universe. This allowed users to explore brand content with simple intuitive hand motions."